Celebrating 10 years of impact with a bold new look

A legacy of impact

Since 2015, ChildFund Rugby has grown a global movement built on rugby’s core values, backed by transformative partnerships, and guided by years of experience in the field. Together, we’ve created safe, inclusive spaces where young people gain critical life skills and discover their leadership potential.

After a decade of working alongside partners and communities, empowering leaders, and driving sustainable change through rugby, the time has come to celebrate, refresh, and evolve. This journey has been fueled by passion, teamwork, and an unwavering belief in rugby’s power to create lasting change.

We are proud to introduce our refreshed identity – bringing renewed energy to our story as we expand our reach and deepen our impact. With this new look, we aim to inspire more people and organisations to connect with our mission and join this movement powered by rugby.

Our mission

Harnessing rugby’s values through transformative partnerships to equip young people with life skills and leadership opportunities while strengthening the global rugby ecosystem for sustainable change.

Our vision

A more inclusive, equitable, and safer world powered by rugby.

What’s new

Our tagline – Powered by Rugby

This new tagline captures the essence of our work, reflecting rugby’s ability to inspire hope, foster leadership, and build resilience. Its adaptability allows us to tell diverse stories of the people and communities driving change through the sport.

The emojis – 🌍⚡🏉

These simple symbols visually represent our mission and invite everyone – from partners to ambassadors – to connect with and amplify our work.

A fresh look

While our logo remains the same, we’ve revitalized our visual identity with fresh fonts, a modern color palette, and dynamic graphic elements that reflect our bold and vibrant personality. This transformation extends beyond visuals—you’ll also notice it in our newly refined tone of voice and narrative, crafted to inspire connection and action.

Pass It Back Impact Lab

At the heart of our work is the Pass It Back Impact Lab, a hub of technical expertise and innovation driving our mission forward. Through partnerships like our collaboration with World Rugby, the Lab focuses on:

• Providing technical support to rugby unions and clubs
• Developing cutting-edge curricula
• Training coaches and administrators
• Safeguarding young players
• Measuring social impact
• Strengthening the global rugby ecosystem

Looking ahead

As we celebrate 10 years of progress, we’re more committed than ever to driving change and creating opportunities – powered by rugby. Join us as we build on this legacy, working together to shape a more inclusive and equitable future.